Tech
Razorpay Teams Up With OpenAI to Bring Indian Brands Into ChatGPT Ads
BENGALURU: Payments company Razorpay has deepened its partnership with OpenAI to help Indian brands advertise on ChatGPT, Inc42 reported on October 5. Brands will use Razorpay Engage, the company's growth marketing platform, to prepare their product catalogues and to create and manage campaigns on ChatGPT Ads.
Among the brands already onboarded are jeweller Tanishq, watch and eyewear brand Fastrack, haircare company Traya, the Tata group's shopping app Tata Neu, matrimony site Shaadi.com, insurer Axis Max Life, jewellery brand Palmonas and the education institution NMIMS.
The platform will check whether a merchant's catalogue is ready for ChatGPT and help optimise it, create and manage campaigns on ChatGPT Ads, and measure and improve their performance. AI agents will help adjust campaigns, with people overseeing the changes, Inc42 reported.
"The way people discover products is changing. The next customer may not search for a product or scroll through an ad; they may simply…
